Biotrust
Rethink What’s Possible
The Project
Consumers are constantly searching for ways to combat aging — but few understand the real issue driving the process: loss of muscle mass. While most brands lean into superficial solutions, BioTrust needed to educate people about a deeper, more impactful truth. Backed by research showing the brand’s 55+ audience responds strongly to infomercial-style education, our job was to build a content system that taught, motivated, and inspired trust from the very first touchpoint.Our job was to position Ageless Muscle as the natural, science-backed answer to a problem most consumers didn’t even realize they had.
Results
Our education-first content system sparked major shifts in consumer interest and behavior.
BioTrust saw a 187% average increase in muscle-related searches and a 44% lift in Amazon sales, driven by a consistent message across social, digital, influencer, TVC, and OTT.
What We Did
- Social & Digital
- Education Strategy
- Content Playbook
- Development
- TV & OTT Integration
- Influencer-Led Science Content
- UGC Expension
