FitCrunch approached Consolidated to help launch their fitness snack bar with celebrity chef Robert Irvine. Robert is not only a celebrity chef but also a successful business person who needed help to develop and produce effective creative that drives results. And achieving results is much easier when identifying messaging around “proof points” like the only fitness bar made by a chef and also tasting great. Once we added our creative touch “Raise the Bar on Flavor”, we knew we had something that would resonate with our audience, driving awareness and sales.
We saw tremendous success with a very conservative media buy. As a follow-up, Consolidated was asked to extend the campaign to social and include messaging that brings in the rest of the family – a snack bar so good and so tasty it’s good for the whole family.