Fitcrunch
The Perfect Fit
The Project
Fitcrunch needed to overcome a core perception issue: consumers viewed “Fit” as fitness-only, limiting the brand to a workout snack instead of an everyday, healthy convenience. Our goal was to reframe “Fit” to mean fits your life — making FitCrunch the go-to protein-packed snack for people on the move. We launched “The Perfect Fit” — a video-first campaign showing how FitCrunch naturally fits into everyday moments, expanded across social media with micro-content and creator-driven storytelling.
Results
We moved fast, launched in under three months, and the reaction was immediate: FitCrunch started flying off shelves. Three years of smart, consistent creative delivered 30% YOY growth and turned the brand into a mainstream powerhouse. That momentum helped drive FitCrunch’s acquisition by 1440 Foods.
What We Did
- Brand & Creative
- Strategy
- Hero Video Production
- Social Content
- Development
- Influencer & Creator Management
- Full Funnel Content System
