Joyburst
Natural Energy, It’s a thing
The Project
As a challenger brand in an overcrowded energy category, Joyburst faced a distribution problem – capturing the attention of big-box retailers without the budget or scale of category leaders. The goal was to break through the noise and make Joyburst impossible to ignore. Our solution was to lean into boldness, humor, and personality to turn a distribution challenge into a cultural moment.
Results
The campaign delivered exactly what it was designed to do: command attention.
Joyburst secured big-box retail distribution across North America, using a single high-impact creative moment to open doors typically reserved for established brands. The result was momentum, visibility, and expanded retail presence.
What We Did
- Brand & Creative Strategy
- Hero Video Production
- Big Idea Development
