Mylicon
Mom’s who know, know Mylicon®
The Project
Many first-time moms feel overwhelmed, exhausted, and unsure where to turn when their baby experiences gas-related fussiness. Although Mylicon is a safe, gentle, fast-acting solution, hesitation around over-the-counter products often pushes parents toward natural remedies or no treatment at all. Our goal was to educate, reassure, and support moms by showing Mylicon as a trusted, mom-recommended solution in the moments they need it most.
Results
Our influencer-led campaign delivered powerful reach and engagement across TikTok and Instagram.
With 13M+ total views, 135k+ likes, 1,200+ giveaway entries, 1,850+ shares, and 3k+ saves, the content resonated deeply with overwhelmed moms seeking real-life reassurance. By tapping into authentic peer voices, we drove traffic directly to Mylicon’s Amazon product page and strengthened brand confidence among new parents.
What We Did
- Influencer Strategy & Talent Mix
- Real Life Content Production
- Platform- Tailored Distrubution
- Giveaway & Engagement Strategy
- Full-Funnel Influence
