Zegerid
The Soundtrack of Relief
The Project
Zegerid faced two major hurdles: low brand awareness and strict legal limitations that made communicating product benefits difficult. The challenge was clear — how do you create meaningful differentiation for a PPI when strict regulations limit the story you can tell? Our goal was to make Zegerid instantly recognizable, memorable, and modern. We developed a bold brand system anchored by an audio mnemonic and a refreshed digital presence designed to make Zegerid a leading PPI choice.
Results
Launched in March 2025, the campaign established a stronger, more modern brand identity designed to boost awareness, purchase intent, and overall category presence. With a cohesive new look, unforgettable audio branding, and a multi-channel rollout, Zegerid is positioned for meaningful growth in a competitive PPI market.
What We Did
- Brand & Creative
- Strategy
- Hero Video Production
- Website Modernization
- Original Audio Activation
- Performance Content & Retargeting
